Crunch Therapy
Ritz - A Martin Agency Assignment
With the high-stake games and countless busted brackets, March Madness compounds emotional responses to an already stressful work month. Ritz and March Madness will partner to launch "Crunch Therapy" a campaign designed to use the soothing sounds of Ritz crunch to help salty fans cope through their losses.
Crunchline
We'll launch a hotline for the stressed fans of March Madness to call in for some therapeutic crunch sounds bite and advice from former NCAA tournament legends - the experts on crunching through March. Just call 1-800-CRUNCHY
You're about to experience the calmative sound of Ritz crunch and a little wisdom from Christian Laettner
Real-Time Social Therapy
When the games are live, Ritz will be respond in real time to salty fans with snippet of therapeutic tweets.
Crunch Therapy Box
Every 100th caller to the Crunch Line will score a limited-edition Crunch Therapy Box — the ultimate kit to crunch through the madness. Inside, lucky fans will find calming tools like Sour Cream & Onion Body Oil, a stress ball shaped like Ritz Toasted Chips, and a soothing candle to set the mood. Plus, we’re turning empty Ritz bags into aromatic stress sacks, perfect for deep, calming breaths filled with the nostalgic scent of Ritz crackers.
Team