Ghosted Stories
Hanes Social Campaign
Getting ghosted by a situationship can be rough—but moving on doesn’t have to be. To celebrate #SpookySzn, we launched our campaign with an animated short that shares the stories of the ghosted and the keepsakes their almost-relationships left behind.
We surprise-and-delighted users on TikTok + Instagram who had blessed our feeds that year with their situationship “ghost stories” with The Mourning Kit. In addition to sage, tissues, and all-black Hanes apparel, the kit contained a limited-edition parody newspaper, full of obituaries written for real perpetrators of ghosting.
The Mourning Kit
And here are some of the unboxing reactions I enjoyed watching:
Team