UScellular wanted to help people give the Gift of Connection for the holidays. So we turned screenshots of group chat moments into one-of-a-kind personalized wrapping paper. Because any gift is special when it’s wrapped in a memory.
Celebrity Partnerships
Podcasts are powered by connection. And clips of video recordings of podcasts do incredibly well on social media platforms.
So of course we would want to make the first rolls of Group Chat Wrap from real text exchanges between the hosts of Podcrushed (Penn Badgley, Sophie Ansari, and Nava Kavelin) and Workin' On It (Meghan Trainor, Daryl Sabara, and Ryan Trainor).
The Participant Journey
We also partnered with content creators to make videos that demonstrate participation in the activation, to provide instruction and inspiration for lucky recipients of limited-edition Group Chat Wrap:
Team