We’re all feeling the toll of constant connectivity—algorithm-fueled anxiety, doomscrolling-induced depression, screen time stress, and the ironic disconnection that comes from being always online.
As a brand that’s proudly against excessive scrolling, what if we introduced a screen-free self-care solution—ironically delivered through the same kind of content that keeps people glued to their phones?
We kicked off our campaign with a teaser video to spark curiosity about what’s coming—just enough to make people pause their scroll (ironically) and wonder what Phones Down for 5 Collection is all about.
Teaser
Here is the recap video of all the products that helped us take a 5 minute break from our phones.
Team