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Hanes Social Campaign
Getting ghosted by a situationship can be rough—but moving on doesn’t have to be. To celebrate #SpookySzn, we launched our campaign with an animated short that shares the stories of the ghosted and the keepsakes their almost-relationships left behind.
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We surprise-and-delighted users on TikTok + Instagram who had blessed our feeds that year with their situationship “ghost stories” with The Mourning Kit. In addition to sage, tissues, and all-black Hanes apparel, the kit contained a limited-edition parody newspaper, full of obituaries written for real perpetrators of ghosting. And here are some of the unboxing reactions I enjoyed watching: https://vimeo.com/1079514300?share=copy#t=0 https://vimeo.com/1079513513?share=copy#t=0
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a.k.a unboxing videos
Ben Bashaw / Copywriter + Mark McColey / Copywriter
Nadezhda Camperlengo (Creative Director)
Meg Craig (Social Media Manager)