Savor Life
Life Savers
Life Savers bust boredom. Since most sales happen in subways—where boredom runs high—we launched a subway-focused campaign daring riders to break the monotony.
Life Savers Subway Takeover
Candy Crush still has a loyal fanbase of over 250 million users. So we'll partner with Candy Crush to crush the boredom in subways. In the takeover, people are encouraged to crush Life Saver and have a little fun in the process.
Team